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WeTransfer Brand Platform: Think it. Make it. Move it.

WeTransfer’s goal was to increase awareness in the United States. In order to do so, we developed a new brand platform that was nimble enough to not only speak about its features and how they help you move your projects, but to also demonstrate it.

Our ongoing collaboration with UK band, Jungle, was the crux for the launch of our new brand platform and the first film focused on WeTransfer helping Jungle make their visual album idea into a reality.

The “Think it. Make it. Move it.” campaign films were launched across the US, including social and OOH, speaking to the many different ways that WeTransfer helps artists, creators and people of all backgrounds easily send whatever big files they need.

Check out all of the films, “Think it. Make it. Move it.”, “Overshoot It.” and “Record it.” on YouTube

WeTransfer x Jungle

British band Jungle partnered with WeTransfer to produce a visual album for their fourth record, VOLCANO. The entire album was a single-shot music video.

In order to shift WeTransfer’s perception from being a file sharing service and into a distribution platform for creators and artists, for the single ‘Back on 74’ we created a first of its kind interactive music video experience to release exclusive content.

One part music video, one part digital art gallery, the single and music video for Jungle was released exclusively on WeTransfer. Within the ground breaking experience, users could peel digital artworks off the walls in real time, adding it to their personal transfer box where it could then be downloaded.

100 golden tickets for Jungle’s 2023 international tour were also hidden and attached to specific art pieces, waiting for the lucky winners.

Check out the interactive music video: JungleJungleJungle.WeTransfer.com

WeTransfer x Jungle

British band Jungle partnered with WeTransfer to produce a visual album for their fourth record, VOLCANO. The entire album was a single-shot music video.

In order to shift WeTransfer’s perception from being a file sharing service and into a distribution platform for creators and artists, for the single ‘Back on 74’ we created a first of its kind interactive music video experience to release exclusive content.

One part music video, one part digital art gallery, the single and music video for Jungle was released exclusively on WeTransfer. Within the ground breaking experience, users could peel digital artworks off the walls in real time, adding it to their personal transfer box where it could then be downloaded.

100 golden tickets for Jungle’s 2023 international tour were also hidden and attached to specific art pieces, waiting for the lucky winners.

Check out the interactive music video: JungleJungleJungle.WeTransfer.com

WeTransfer x Jungle

British band Jungle partnered with WeTransfer to produce a visual album for their fourth record, VOLCANO. The entire album was a single-shot music video.

In order to shift WeTransfer’s perception from being a file sharing service and into a distribution platform for creators and artists, for the single ‘Back on 74’ we created a first of its kind interactive music video experience to release exclusive content.

One part music video, one part digital art gallery, the single and music video for Jungle was released exclusively on WeTransfer. Within the ground breaking experience, users could peel digital artworks off the walls in real time, adding it to their personal transfer box where it could then be downloaded.

100 golden tickets for Jungle’s 2023 international tour were also hidden and attached to specific art pieces, waiting for the lucky winners.

Check out the interactive music video: JungleJungleJungle.WeTransfer.com

WeTransfer Ideas Report 2022

Check out WeTransfer Ideas Report 2022

Marina Abramović Traces - Digital Time Capsule

Marina Abramović has lived an extraordinary life. Dedicating her existence to art, her work focuses not on physical objects, but a transfer of energy: from the elusive chemistry between people to the passing of time.

In these moments of connection that the artist wants to immortalize, doing so here by preserving five objects into an immersive digital time capsule.

Check out Marina Abramović Traces - Digital Time Capsule

WeTransfer Ideas Report 2021

Check out WeTransfer Ideas Report 2021

adidas Originals 4D Fusio Lifestyle Campaign featuring Cattytay

adidas Originals 4D Fusio Lifestyle featuring Franklin Boateng

adidas Originals 4D Fusio Campaign Drop 1

adidas Originals 4D Fusio Campaign Drop 2

adidas Originals 4D Fusio Campaign Drop 3

Maserati MMXX Global Premiere [Platform]

The final instalment and global premiere celebration for the new brand initiative MMXX ‘Maserati Day’ was launched for the car giant on September 9, 2020.

This interactive, live-streamed digital event was the last crescendo for the new era of the Maserati brand and unveiling the MC20 supercar.

The digital exploration for MMXX ‘Maserati Day’, also created and developed by Resn, can be seen on the House of Maserati.

(Product Launch 3 of 3)

Maserati MMXX Global Premiere [Platform]

The final instalment and global premiere celebration for the new brand initiative MMXX ‘Maserati Day’ was launched for the car giant on September 9, 2020.

This interactive, live-streamed digital event was the last crescendo for the new era of the Maserati brand and unveiling the MC20 supercar.

The digital exploration for MMXX ‘Maserati Day’, also created and developed by Resn, can be seen on the House of Maserati.

(Product Launch 3 of 3)

Maserati Trofeo Collection Global Digital Premiere [Platform]

During the time of Covid-19, together with Resn Amsterdam, the new Trofeo Collection Global Digital Premiere was launched for Maserati on August 10, 2020.

This interactive, live digital event was the second instalment of a brand new launch platform to unveil the range of cars, the start of a new era for the Maserati brand.

The digital product exploration of the new Trofeo Collection, also created and developed by Resn, can be seen on the House of Maserati.

(Product Launch 2 of 3)

Maserati Trofeo Collection Global Digital Premiere

During the time of Covid-19, together with Resn Amsterdam, the new Trofeo Collection Global Digital Premiere was launched for Maserati on August 10, 2020.

This interactive, live digital event was the second instalment of a brand new launch platform to unveil the range of cars, the start of a new era for the Maserati brand.

The digital product exploration of the new Trofeo Collection, also created and developed by Resn, can be seen on the House of Maserati.

(Product Launch 2 of 3)

Maserati Ghibli Hybrid Global Digital Premiere

During the time of Covid-19, together with Resn Amsterdam, the Ghibli Hybrid Global Digital Premiere was launched for Maserati on July 16, 2020.

This interactive, live digital event was the first instalment of a brand new launch platform to unveil the one of a kind car, the start of a new era for the Maserati brand.

The digital product exploration of the Ghibli Hybrid, also created and developed by Resn, can be seen on the House of Maserati.

(Product Launch 1 of 3)

Maserati Ghibli Hybrid Global Digital Premiere

During the time of Covid-19, together with Resn Amsterdam, the Ghibli Hybrid Global Digital Premiere was launched for Maserati on July 16, 2020.

This interactive, live digital event was the first instalment of a brand new launch platform to unveil the one of a kind car, the start of a new era for the Maserati brand.

The digital product exploration of the Ghibli Hybrid, also created and developed by Resn, can be seen on the House of Maserati.

(Product Launch 1 of 3)

Facebook "Ophelia World" AR Experience

Together with Facebook we created a vision of the future of art in museums using Augmented Reality. This first project extends the Pre-Raphelite classic Ophelia by John Everett Millias (1829—1896) and “hacks” the narrative of the painting.

Through AR, visually the painting spills into the environment around you and elements come to life around you as you experience the painting in the Tate Britain.

LAVA "Necessary Explosion" AR Music App

Through the Necessary Explosion app, powered by LAVA, each track is visualized into unique digital sculptures that spin atop of the vinyl “SOS” record on a physical turntable.

Unique audio fingerprinting technology triggers the AR content specifically designed for each track, which users can access through the app on mobile or tablet. Users can further engage with the sculptures by moving around them, as the proximity based animations manipulate as you get closer or further away.

Available for iOS on the App Store

LAVA "Necessary Explosion" AR Music App

Through the Necessary Explosion app, powered by LAVA, each track is visualized into unique digital sculptures that spin atop of the vinyl “SOS” record on a physical turntable.

Unique audio fingerprinting technology triggers the AR content specifically designed for each track, which users can access through the app on mobile or tablet. Users can further engage with the sculptures by moving around them, as the proximity based animations manipulate as you get closer or further away.

Available for iOS on the App Store

LAVA "Necessary Explosion" AR Music App

Through the Necessary Explosion app, powered by LAVA, each track is visualized into unique digital sculptures that spin atop of the vinyl “SOS” record on a physical turntable.

Unique audio fingerprinting technology triggers the AR content specifically designed for each track, which users can access through the app on mobile or tablet. Users can further engage with the sculptures by moving around them, as the proximity based animations manipulate as you get closer or further away.

Available for iOS on the App Store

LAVA "Necessary Explosion" AR Music App

Through the Necessary Explosion app, powered by LAVA, each track is visualized into unique digital sculptures that spin atop of the vinyl “SOS” record on a physical turntable.

Unique audio fingerprinting technology triggers the AR content specifically designed for each track, which users can access through the app on mobile or tablet. Users can further engage with the sculptures by moving around them, as the proximity based animations manipulate as you get closer or further away.

Available for iOS on the App Store

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.

Anki Cozmo Lost in Reddit

Anki has an adorable little robot named Cozmo, who is packed with personality and AI tech. We wanted to introduce him to a new audience and give him instant credibility, so we designed and engineered a live interactive game on Reddit, streamed online for 6 hours with hosts, puppies, 7 sets, smoke, bubbles, cake, a pig, a huge command center, and a miniature sized band who scored the entire thing live. It took us 3 months to pull it off and included a massive team with some of the worlds most talented engineers, fabricators, artists, designers and musicians.